Whether you're a professional writer
or not we all draw a blank when we want to write an ezine article.
I've found an answer to that dilemma
that will get you writing in no time so that you can publish your ezine article
and begin to receive that new wave of subscribers you've been hoping for.
Here's how to get the lead out if you draw a blank:
1. Write your action steps first.
Forget about the catchy headline and
attractive lead paragraph for now. There's no use in cleverly leading a reader
into an article that has no real value to them. So start where you build your
credibility, right in the action steps. Of course you want to identify your
subject and then tell them how to make their lives easier. For instance,
plumbers are always going to have to fix pipes, it's the nature of their
business. If you have an ezine to others in the plumbing industry, write about
a new technique in the industry on sealing pipes or preparing them for the
winter, etc.
2. Save the best for last.
There's something called takeaway or
take-home that should be in every one of your articles. It's your last chance
to tell your audience, "I know my stuff." Try to put that key piece
of information in the last paragraph of your article and you'll want it to be
something your reader can do as soon as he or she finishes reading your
article. If you're writing to accounts payable clerks, you'd tell them ways to
get each department to get approvals on all purchase orders before submitting
them. A/P clerks would just eat that up. It's their number one gripe. Bottom
line: Give your audience something they can do immediately at the very end of
your article. They'll remember your name and become devotees for life- hanging
from your every word.
3.
Get excited about the benefits.
After you've taken care of the
credibility building portion of your article, you have to draw the reader in
and whet their appetite for all this great information. By the way, if you
write the action steps and take-home first, this part will be easier because
you'll be so excited about the information you'll see the benefits of it. And
that's what writing lead paragraphs and headlines is all about: benefits to
your readers.
Your final take-home advice
No matter what you
do, when you're writing to an ezine audience, always include an "About the
Author" blurb (some call this a sig file, short for signature file) and a
plug for anything new you're into. To do this, determine what you want the
reader to do after he or she is finished reading. Do you want the to subscribe
to your ezine? Buy your new ebook? Or just visit or site? Whatever the benefit
to you is, identify it before you write your "About the Author"
section. And you can write this at any time because it's separate from the
article and you can use the same "About the Author" blurb for
multiple. Recommended Ebook :
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