The hardest part of writing is the first
sentence. When you look at the whole project, it seems like an impossible task.
That's why you have to break it down into manageable tasks. Think of climbing a
mountain. You are standing at the foot of it and looking up at its summit
vanishing into the clouds. How can you possibly scale such an immense and
dangerous mountain?
There
is only one way to climb a mountain ? step by step. Now think of writing your
ebook in the same light. You must create it step by step, and one day, you will
take that last step and find yourself standing on the summit with your head in
the clouds.
The
first thing you have to do, as if you actually were a mountain climber, is to
get organized. Instead of climbing gear, however, you must organize your thoughts.
There are some steps you should take before you begin. Once you've gone through
the following list, you will be ready to actually begin writing your ebook.
Beginning Steps to Writing an ebook
First,
figure out your ebook's working title. Jot down a few different titles, and
eventually, you'll find that one that will grow on you. Titles help you to focus
your writing on your topic; they guide you in
anticipating
and answering your reader's queries. Many non-fiction books also have
subtitles. Aim for clarity in your titles, but cleverness always helps to sell books
? as long as it's not too cute. For example, Remedies for Insomnia: twenty
different ways to count sheep. Or: Get off that couch: fifteen exercise plans to
whip you into shape.
Next,
write out a thesis statement. Your thesis is a sentence or two stating exactly
what problem you are addressing and how your book will solve that problem. All
chapters spring forth from your thesis statement. Once you've got your thesis
statement fine-tuned, you've built your foundation. From that foundation, your
book will grow, chapter by chapter.
Your
thesis will keep you focused while you write your ebook. Remember: all chapters
must support your thesis statement. If they don't, they don't belong in your book.
For example, your thesis statement could read: We've all experienced insomnia
at times in our lives, but there are twenty proven techniques and methods to give
you back a good night's sleep.
Once
you have your thesis, before you start to write, make sure there is a good
reason to write your book.
Ask
yourself some questions:
* Does
your book present useful information and is that information currently
relevant?
* Will
you book positively affect the lives of your readers?
* Is your
book dynamic and will it keep the reader's attention?
* Does
you book answer questions that are meaningful and significant?
If
you can answer yes to these questions, you can feel confident about the
potential of your ebook.
Another
important step is to figure out who your target audience is. It is this group
of people you will be writing to, and this group will dictate many elements of
your book, such as style, tone, diction,
and
even length. Figure out the age range of your readers, their general gender,
what they are most interested in, and even the socio-economic group they primarily
come from. Are they people who read fashion magazines or book reviews? Do they
write letters in longhand or spend hours every day online. The more you can pin
down your target audience, the easier it will be to write your book for them.
Next,
make a list of the reasons you are writing your ebook. Do you want to promote
your business? Do you want to bring quality traffic to your website? Do you want
to enhance your reputation?
Then
write down your goals in terms of publishing. Do you want to sell it as a
product on your website, or do you want to offer it as a free gift for filling
out a survey or for ordering a product? Do you want to use the chapters to
create an e-course, or use your ebook to attract affiliates around the world?
The more you know upfront, the easier the actual writing will be.
Decide
on the format of your chapters. In non-fiction, keep the format from chapter to
chapter fairly consistent. Perhaps you plan to use an introduction to your
chapter topic, and then divide it into four
subhead
topics. Or you may plan to divide it into five parts, each one beginning with a
relevant anecdote.
How to make your ebook "user friendly"
You
must figure out how to keep your writing engaging. Often anecdotes,
testimonials, little stories, photos, graphs, advice, and tips will keep the
reader turning the pages. Sidebars are useful for quick, accessible information,
and they break up the density of the
page.
Write
with a casual, conversational tone rather than a formal tone such as textbook
diction. Reader's respond to the feeling that you are having a conversation
with them. Break up the length and structure of your sentences so you don?t
hypnotize your readers into sleep. Sentences that are all the same length and structure
tend to be a good aid for insomnia!
Good
writing takes practice. It takes lots and lots of practice. Make a schedule to
write at least a page a day. Read books and magazines about the process of writing,
and jot down tips that jump out at you. The art of writing is a lifetime
process; the more you write (and read), the better your writing will become. The
better your writing becomes, the bigger your sales figures.
In
an ebook that is read on the screen, be aware that you must give your reader's
eye a break. You can do this by utilizing white space. In art classes, white space
is usually referred to as "negative space." Reader's eyes need to
rest in the cool white oasises you create on your page. If your page is too
dense, your reader will quit out of it as soon as their eyes begin to tear.
Make
use of lists, both bulleted and numbered. This makes your information easy to
absorb, and gives the reader a mental break from dissecting your paragraphs one
after the other.
Finally,
decide on an easy-to-read design. Find a font that's easy on the eyes, and
stick to that font family. Using dozens of fonts will only tire your readers
out before they've gotten past your introduction. Use at least one and a half
line spacing, and text large enough to be read easily on the screen, but small
enough so that the whole page can be seen on a computer screen. You will have
to experiment with this to find the right combination.
Of
course, don't forget to run a spell and grammar check. You are judged by
something as minor as correct punctuation, so don?t mess up a great book by
tossing out semicolons randomly, or stringing sentences together with commas.
(By the way, that's called a "comma splice.")
Last
of all, create an index and a bibliography. That's it! You've written a book!
Now all you have to do is publish your ebook online, and wait for download request
from your website visitors.

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